fretz.mx

Monterrey, Mexico

I’m a multidisciplinary designer with 15+ years of experience across Product Design, UX/UI, Brand Identity, and Graphic Design. I create digital and print experiences that are intuitive, scalable, and engaging—blending strategy, user-centered thinking, and a sharp eye for detail. I’ve led design teams and managed projects through every stage of the product lifecycle, always focused on solving real problems and delivering work that not only looks great but feels right, works better, and connects with people. Fluent in Agile, Lean UX, and Design Thinking, I’m quick to adapt and constantly exploring new tools and technologies to improve collaboration and streamline creative workflows and operations. I bring a strategic mindset, hands-on leadership, and a passion for making meaningful, lasting impact through design.

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